To promote Ayurveda in the state of Kerala and to protect the interest of all in the activities connected with authentic Ayurveda services.
To undertake promotional activities required for the development and growth of Ayurveda as a true complementary and Alternative System of Medicine (CAM).
Rationale for Ayurveda Promotion Society
“Kerala Ayurveda” is to be a super brand along with “Kerala Tourism”. Today it has become a synonym of Wellness Tourism, due to the international exposure that it got through Kerala Tourism, though Ayurveda practitioners are of the view that Ayurveda has strength more in its “curative” and “preventive” aspects of treatments than its “wellness” aspects and has to be supported liberally to ‘develop, practice and propagate’ as a true alternate medicine for many of the ailments that we have today. However, international agencies like World Health Organizations (WHO), the International Society for Complementary Medicine Research (ISCMR), CAMbrella, National Center for Complementary and Alternative Medicine (NCCAM) of USA…etc.
Why Kerala Ayurveda?
Kerala Ayurveda is known all over the world as an authentic stream of alternative medicine. However, the industry suffers from a slew of issues viz, Regulatory Issues, Lack of Standardization in treatments and medicines, Branding & Segmentation, Consumer awareness and acceptance, Knowledge Sharing, Global R & D, International Collaboration. It’s time that the Government replicated its earlier models of successful interventions in Kerala Ayurveda to leverage on its brand image.APS Activities
Ayurveda Promotion Society is having more than 100 members from Ayurveda Resorts, Spa, and Medicine Manufactures & Ayurveda Media from Kerala. Our Main activities are to promote Ayurveda worldwide by conducting B2B Meets, FAM Trips, Ayurveda Mart etc. Near future we will establish and operate an institute providing a professional course for achieving skill and knowledge as a panchakarma therapist.
Promotions
- Events
- Conducting “AYURVEDA PROMOTION MART” as a biennial trade fair.
- Organizations of Exhibitions & Conference
- International Ayurveda Conferences and Roadshows
- Participation in International Trade Fairs & Industry Events
- Representations in International Ayurveda Conferences
Communication Plan
- Ayurveda Magazine (tie-up for disseminating success stories)
- Success stories
- Documentation
- Website for Kerala Ayurveda with link to the social media like You Tube, FB, Twitter….etc
- Collection & Dissemination of documentary evidence.
Sectorial Consolidation
- Standardization Initiatives
- Certification criteria and evaluation.
- Doctors Training Program
- Therapist Training Program
- Liquidation in Treatment
- Standardisation Procedure in Treatment
Partners & Stakeholders
- Ayurveda Resorts & Centers approved by Tourism Department.
- Ayurveda Hospitals with Licenses.
- Ayurveda Medicine & Drug Manufacturers
- Ayurveda Medicinal Plant Growers and farms
- Ayurveda Research Centers & Academic Institutions
- Ayurveda Intuitions and Associations
- Governmental bodies
Why the need for a new society
Ayurveda Promotion Society plans to incorporate members only connected with Ayurveda Sector from Kerala including Ayurveda Resorts, Hospitals, Educational Institutions and Manufacturing organizations etc. Most of the members of APS will remain members of KTM Society, also and the APM is proposed on Non KTM years so that, the buyers can decide to the Mart of their choice. APS is looking for the support from, Health/Ayush , Tourism, Industries and Education Ministries.
Mr. Sajeev Kurup V
President
Ayurvedamana Hospitals
Mr. C S Vinod
Secretary
Manimangalam Natural Concepts
Mr. Ravi Varma
Treasurer
Nagarjuna Ayurveda Center Ltd
Mr. Aji Alex
Vice President
Healing Touch Ayurveda & Yoga Retreat
Mr. Janeesh J.
Joint Secretary
Ourland Island Backwater Resort