Keralam

Kerala Ayurveda is known all over the world as an authentic stream of alternative medicine. However, the industry suffers from a slew of issues viz, Regulatory Issues, Lack of Standardization in treatments and medicines, Branding & Segmentation, Consumer awareness and acceptance, Knowledge Sharing, Global R & D, International Collaboration. It’s time that the Government replicated its earlier models of successful interventions in Kerala Ayurveda to leverage on its brand image.